SafeTiva Labs Brand Anthem Video – Sometimes a brand needs more than one way to tell its story.
Alongside SafeTiva Labs’ longer Brand Message Video, Chaze Films created a shorter Brand Anthem designed to quickly communicate the laboratory’s identity, values and approach to its clients.
At under a minute, the video distills a much larger story into a concise promotional piece centered around the messages SafeTiva wanted audiences to remember.
Turning a Brand Story Into a Shorter Promotional Video
While a Brand Message Video gives a company more time to explain who they are, what they do and why it matters, a Brand Anthem needs to communicate that identity much faster.
For SafeTiva Labs, the Brand Anthem focuses on several of the strongest themes from the larger story: accuracy, transparency, fast turnaround times, community, client relationships and providing a premium laboratory service.
Rather than introducing entirely new messaging, the shorter format takes the core ideas behind the brand and delivers them in a more condensed, promotional format.
Creating Multiple Videos From One Production
The Brand Anthem was created as part of the same larger video production as SafeTiva Labs’ Brand Message Video, using the interviews and laboratory b-roll captured during production to create an additional marketing asset.
This is one of the advantages of planning for multiple deliverables during a video production.
A longer Brand Message Video can provide the space needed for deeper storytelling, while a Brand Anthem can give the same company a faster way to introduce its brand when a shorter promotional video makes more sense.
Together, the two videos gave SafeTiva Labs different ways to communicate the same underlying brand story without requiring an entirely separate production.
